WELCOME TO THE SITE OF

NOORA (PINJAMAA) ALANNE

Growth director at the Finnish Media Federation (Finnmedia) and executive director at the Media Industry Research Foundation of Finland. She was a researcher and PhD candidate at Aalto University and visiting scholar at University of Berkeley, California during 2014-2017. She defended her PhD thesis in February 2018. Noora loves sitting on a bench in Berkeley’s Rose Garden, spending time in nature with her husband, savouring a good cup of coffee, dancing doing yoga, and Ruby (her dog).
This site is mostly in English – with a few posts in Finnish.

About

Noora Alanne is a diligent media enthusiast – researcher at heart. She loves to travel and has lived almost half of her life abroad and speaks 4 languages fluently. Noora works hard to maintain an excellent understanding of technology, marketing and the media industry.

8 years of experience working in various roles for international media companies. Most recently as a digital marketing specialist and as a project manager for several website re-design projects. Noora Alanne loves research and has done a PhD at Aalto University school of Business and at UC Berkeley School of Information on how media companies are adapting to social media and digital platforms. Since 2017, she has worked as the Executive director at the Media Industry Research Foundation of Finland and as Director of New Growth at Finnmedia. She is a frequent speaker at media events and seminars.

Watch Noora (Pinjamaa) Alanne talk about media and artificial intelligence at Huomenta Suomi -show called “Tekoälyä arkijärjellä” on MTV. In the talk show, Noora Alanne and Antto Vihma discuss AI and the current state of media as well as Vihma’s and his colleagues new book called “Totuuden jälkeen – Miten media selviää algoritmien ja paskapuheen aikana”.

Noora Pinjamaa

Noora strongly believes in

Protecting the
environment

Living
healthy

Doing small good
things every day

Vastaväittäjä Noora Alanne: Mobiiliin on vielä varaa panostaa (Markkinointi & Mainonta 16.11.2018)

Vastaväittäjä Noora Alanne: Mobiiliin on vielä varaa panostaa (Markkinointi & Mainonta 16.11.2018)

This is an interview-based article written in Finnish in Markkinointi & Mainonta. The article consists of 5 claims to which Noora Alanne responds to. For example: Väite 1 Mediayhtiöt uudistuvat liian hitaasti Suomessa. ”Muutos voi tuntua hitaalta, koska näkyvä lopputuote muuttuu hitaimmin. Taustalla on pitkä prosessi, joka alkaa työkulttuurin ja systeemien muutoksesta. Järjestelmät ovat muillakin aloilla haaste, jota kovin moni ei pysty ratkaisemaan mediaa nopeammin. Etulyöntiasema on mediayrityksillä, jotka ovat syntyneet digiaikana ja tehneet sisältöjä suoraan verkkoon. Perinteisillä taloilla on historiaa ja eri systeemejä, jotka täytyy sovittaa yhteen ja muokata."

Haastattelu jutussa: Viisi megatrendiä, joita on syytä seurata – ”Muokkaavat sanomalehdistöä rajusti”

Haastattelu jutussa: Viisi megatrendiä, joita on syytä seurata – ”Muokkaavat sanomalehdistöä rajusti”

Suomen Lehdistön jutussa media-alan megatrendeistä on haastateltu useampaa asiantuntijaa, mukaanlukien Noora (Pinjamaa) Alanne. "Mediatalojen kannattaa seurata tarkkaan viittä teknologiatrendiä, jotka mullistavat alaa lähivuosina. Edelläkävijät kertovat, mitä hyötyä uusista välineistä on. Juttu on julkaistu Suomen Lehdistössä 5/2018."

Medialiiton toimialastrategiatyö - Media 2030

Medialiiton toimialastrategiatyö - Media 2030

Tulevaisuuden ennakointi, liiketoiminnan kasvun kannalta tärkeiden kysymysten määrittely ja toimeenpanon edellytykset ovat strategisen työn ytimessä. Noora Alanne pääsi Medialiitossa vetämään hankkeen, joka kartoitti median nykytilan ja tulevaisuuden näkymät aina vuoteen 2030 asti. Työn toteutuksesta vastasi Mindmill Network Oy.

Noora Alanne: Toimialan murros edellyttää jatkossakin tukea innovaatioille

Noora Alanne: Toimialan murros edellyttää jatkossakin tukea innovaatioille

In this blog post, Noora (Pinjamaa) Alanne describes the importance of funding innovation in media. The blog post is in Finnish. "Media-alan muutoksen ja kasvun tukeminen edellyttää monipuolista panostusta kehitys- ja innovaatiotyöhön, koulutukseen sekä osaamiseen. Lisäksi tarvitaan mediaan liittyvien tarpeiden ymmärtämistä."

Journalismin päivä 2018 - paneelikeskustelu ja media 2030 -toimialastrategiatyö

Journalismin päivä 2018 - paneelikeskustelu ja media 2030 -toimialastrategiatyö

Noora (Pinjamaa) Alanne pääsi mukaan paneelikeskusteluun Facebookin ja Googlen edustajien kanssa pohtimaan median tulevaisuutta. Long Playn päätoimittaja moderoi mielenkiintoisen keskustelun, jonka otsikko oli "WHOSE MONEY, WHOSE DATA – FUTURE MEDIA HORIZONS".

Ping Helsinki Festival 2018 - trustonomics masterclass, moderated by Noora (Pinjamaa) Alanne

Ping Helsinki Festival 2018 - trustonomics masterclass, moderated by Noora (Pinjamaa) Alanne

Trustonomics – The currency that will determine whether we survive and thrive or fail and die. This session was moderated by Noora Alanne.

Speaker at WAN-IFRA study tour in Helsinki

Speaker at WAN-IFRA study tour in Helsinki

Noora (Pinjamaa) Alanne was one of the speakers at a WAN-IFRA study tour in Helsinki in 2018. WAN-IFRA selected the best business cases and invited industry leaders for individual and personalized meetings. Alanne's presentation was about the future of media. The tour included the opportunity to meet Helsinki's media and technological forefront around a series of personalized interviews. The four days opened new horizons, allowed identifying new potentials and extended professional networks of French newspaper directors.

Boardview -magazine (mostly in Finnish) on the topic: Board of Directors and Business Models

Boardview -magazine (mostly in Finnish) on the topic: Board of Directors and Business Models

This magazine includes articles by Kaarina Ståhlberg and Mikko Reinikainen, Tuomo Salonen, Jorma Eloranta, Risto Siilasmaa, Krista Elo-Pärssinen, Anne Korkiakoski, Susanna Miekk-oja andMikael Niskala, Mirva Antila and Timo Koskinen, Piia-Noora Kauppi, Liisa Kivelä, Mika Sutinen and Jukka Oksaharju as well as Noora (Pinjamaa) Alanne on the media industry.

Mega trends that will shape the media industry within 5 years (in Finnish)

Mega trends that will shape the media industry within 5 years (in Finnish)

This is an interview posted on Ping Helsinki's website regarding the mega trends that are shaping the media industry. The interview was originally made for the website of the seminar 'Mediapäivä'.

Mediat muutoksen kourissa

Mediat muutoksen kourissa

This article on the disruption of the media industry interviewed Noora Alanne and used her PhD dissertation as one of the sources.

Dinglecast: has BuzzFeed killed good journalism?

Dinglecast: has BuzzFeed killed good journalism?

Listen to Noora (Pinjamaa) Alanne discussing about the future of media on Dingle's podcast in 2015.

Follow Noora on Twitter

Follow Noora on Twitter

@nooraalanne - Director @Medialiitto & Executive Director @mediasaatio. Media researcher @AaltoUniversity & @UCBerkeley, Loving tech, yoga & good coffee.

Digital Finland -book project

Digital Finland -book project

Digitaalinen Suomi is a two-part, joint publication in which various specialists discuss the past and future of a digital Finland. Noora (Pinjamaa) Alanne coordinated the project and has authored an article on social media, which will be available during spring 2017. The book is one of the projects of Finland's centenary celebration.

Introducing my new position at Finnmedia and the Media Industry Research Foundation of Finland (in Finnish)

Introducing my new position at Finnmedia and the Media Industry Research Foundation of Finland (in Finnish)

Toukokuussa alkaa uudet kuviot - tässä Uutta Kasvua -seminaarin streamissä siitäkin maininta. Viestintäalan tutkimussäätiön, Medialiiton ja Tekesin Uutta kasvua -seminaari käsitteli toimialan menestykseen vaikuttavia ajankohtaisia teemoja.

Research: When Media Companies Move to the Cloud

Research: When Media Companies Move to the Cloud

When Media Companies Move to the Cloud: What Happens to End-users if They Lose Control over Their Personal Data?

Media Future Makers

Media Future Makers

A news media project in co-operation with Marjaana Toiminen. The project was a perfect fit with Noora Alanne's research, in which she explores the Role of Digital Platforms and social media on the Future of the Media Industry.

Asiantuntijana somessa - As an expert in social media (In Finnish)

Asiantuntijana somessa - As an expert in social media (In Finnish)

How to build your expert profile on social media? This presentation is done in collaboration with Johanna Strömsholm.

Ruby the puppy

Ruby the puppy

Ruby is the name of Noora's and her husband Aki's adorable dog. Ruby's a Coton de Toulear.

Research: How Will Digital Media Impact Education?

Research: How Will Digital Media Impact Education?

This research study predicts the role of digital media in the future of education. How will digital media impact education?

Standup Paddling in Espoo

Standup Paddling in Espoo

An afternoon SUP trip organized by Twenty Knots around the beautiful islands of Suvisaaristo in Espoo.

Winetasting in Napa Valley ☀

Winetasting in Napa Valley ☀

One gorgeous day for exploring Napa in California

Social media 2.0 (in Finnish)

Social media 2.0 (in Finnish)

How is social media consumption evolving in Finland? How will Finnish companies adapt to social media? These and several other issues are discussed in this article published in the book Suomi Digi.

Snorkeling in Thailand

Snorkeling in Thailand

Exploring the islands of Koh Chang and Koh Mak in Thailand in 2015.

Find Noora (Pinjamaa) Alanne's academic publications

Find Noora (Pinjamaa) Alanne's academic publications

Panelist for Digitalization in Finland in 2017

Panelist for Digitalization in Finland in 2017

Participating in a panel with Mikko Kosonen from Sitra and Veli-Matti Mattila from EK and Elisa. Presenting ideas about social media and its role on the future of Finnish companies.

Blog post on the future of advertising (in Finnish)

Blog post on the future of advertising (in Finnish)

What will advertising look like in the future? What should we think of adblockers? Read Noora Alanne's thoughts on the media expert site of wau.fi

Talking about the future of media

Talking about the future of media

Noora (Pinjamaa) Alanne was a panelist at the Finnish social democratic party's seminar on the digital revolution and the future of media.

ECIS 2016 conference presenting my blog research

ECIS 2016 conference presenting my blog research

In June 2016, Noora (Pinjamaa) Alanne presented her research paper on the future of blogging in Scandinavia, done in collaboration with professor Coye Cheshire from UC Berkeley, School of Information.

Bit Bang joint publication: Digitalization

Bit Bang joint publication: Digitalization

This book includes two chapters in which Noora is one of the co-authors.


Research and Publications

In her research, Noora (Pinjamaa) Alanne explores the Role of Digital Platforms on the Future of the Media Industry. Below some of Noora’s publications:

Pinjamaa, Noora. “Adapting To The Changing Landscape Of Online Media.” Doctoral Dissertation, 2018.

Pinjamaa, Noora. “Evolution of the Blog Genre: The Emergence of the Corporate Personal Blog.” Scandinavian Conference on Information Systems. Springer International Publishing, 2016.

Pinjamaa, Noora, and Coye Cheshire. “Blogs in a changing social media environment: perspectives on the future of blogging in Scandinavia.” Twenty-Fourth European Conference on Information Systems (ECIS), Istanbul, Turkey. 2016.

Pinjamaa, Noora, and Aleksandre Asatiani. “Business Challenges of News Media Companies on Digital Platforms.” Bled conference proceedings. (2016).

Matveinen, J-H, Laakso, T., Martínez, G., Dou, J., Takala, P., Chen, H., Pinjamaa, N. “University Education in 2035: Paving the Way for a Digital Future”. Bit Bang 8 joint Publication, Digitalization

Flores Ituarte, I., Noorizadeh, A., Töyrylä, P., Daee, P., Matveinen, J-H, Pinjamaa, N. The Digital Health Society: Perspectives on Real, Predictive, and Preventive Care” Bit Bang 8 joint Publication, Digitalization

Pinjamaa, N. and Asatiani, A. “New media business models: How digital-first news media companies reshape the media industry”. IRIS conference proceedings. 2015.

Ammad-Ud-Din, M., Mikkonen, T., Pinjamaa, N., Lehto, S., Ståhlberg, P., Ventura, V. and Zhongliang, R.“How Will Digital Media Impact Education?” Bit Bang 6 joint Publication, Future Of Media

Mökkönen, H., Pinjamaa, N., Rytkönen, E., Wang, S., Islam, H., and Kantola, V.“When Media Companies Move to the Cloud: What Happens to End-users if They Lose Control over Their Personal Data?” Bit Bang 6 joint Publication, Future of Media

Pinjamaa, Noora. “New Opportunities For Magazines Online: A Study Of The Narrative of A Blog In The Launch Of An Online TV Show” IRIS Conference Proceedings 2014

Please feel free to contact Noora at: noora.pinjamaa[at]gmail.com

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